Growth, made
meaningful.

My role

Digital brand identity across channels

Brought a traditional B2B supplier into a consistent digital presence: aligned its voice across Instagram, LinkedIn, Facebook and Telegram, and directed catalog concepts and content for a coherent brand story.

My role

Brand voice, consistency & creative direction

Defined the core brand voice and kept the corporate website, social profiles, personal brands, property catalogs and marketing collateral aligned—while adapting the message for international buyers and Persian-speaking investors.

My role

Brand identity · color system · typography

Designed the visual identity for both brands from the ground up—defining their color palettes, typography and visual rules, then carrying each system consistently into its digital interface.

My role

Website design, multilingual infrastructure & buying tools

Designed and built Staco's website and buying tools, then expanded it into English, Russian, Arabic and Turkish experiences for regional markets. In parallel, managed a separate digital presence for the Dubai export entity, Forest Peak, with its own international positioning.

My role

UI execution, landing-page UX & lead capture

Executed the corporate site's UI and led UX audits across landing pages. Restructured CTA hierarchy, inquiry forms and conversion paths for organic and paid traffic, while building distinct websites for the agency's two principals.

My role

Website UI design & implementation

Translated each brand system into a complete website interface and implemented the live experience, keeping color, type, components and interaction patterns coherent from identity to screen.

My role

Website UI design & implementation

Designed the website interface and carried the approved UI through to the live implementation, shaping a consistent responsive experience from layout and components to final execution.

My role

Website and UI design

Selected website and interface design work across e-commerce, services, payments and business platforms. These are listed as design projects; implementation details can be added project by project as the portfolio develops.

My role

SEO strategy & execution

Built the SEO program from scratch. The figures show its current three-month performance; there is no archived starting click count to support a numeric growth rate.

My role

Three-site SEO strategy, execution & monitoring

Built technical, on-page and off-page SEO across the corporate website and two personal-brand websites. Used Search Console, Ahrefs and SEMrush to monitor visibility, technical health and high-converting pages; targeted title and meta rewrites lifted CTR from 4% to 6%.

My role

SEO strategy & execution

Worked on the website's SEO as a freelance engagement, covering search visibility and the on-site foundations needed for sustainable organic discovery.

My role

Corporate content + two personal-brand strategies

Built a corporate content track for international property buyers and separate authority-building tracks for James Sahota and Behniya Tavassoli. Managed content creators and designers through editorial calendars, quality control and delivery timelines.

My role

Social content & channel presence

Coordinated brand presence across Instagram, LinkedIn and Facebook. On Instagram I published eight weekly reels in two months; Insights recorded 189,240 views across all content formats in 60 days, 97.7% from non-followers.

My role

Social strategy & brand-voice consistency

Provided Instagram and LinkedIn consultancy for the corporate brand and both principals, aligning platform voice, content direction and publishing decisions with authority building and lead-generation goals.

My role

Social direction & brand consistency

Advised the brand on social-media direction so its content, visual presentation and channel decisions stayed consistent with the identity created for the website.

My role

Telegram Ads · customer acquisition

Ran more than 20 Telegram ads with $60 total spend, selecting channels by product and audience. Across the campaigns, we attracted 1,000 qualified members, received 53 price inquiries and made 3 sales.

My role

Paid acquisition, measurement & budget optimization

Led Google and Meta advertising around property and service promotion. Tracked channel performance, reviewed lead quality and continuously adjusted budget allocation toward the strongest acquisition opportunities and ROAS.

My role

Campaign planning, messaging & sales coordination

Planned and launched targeted SMS campaigns with the sales team for trade-fair announcements, product launches and seasonal promotions, aligning message timing and audience intent with commercial priorities.

My role

Catalog concepts & content oversight

Proposed the concepts and supervised the content for four catalogs. Graphic layout and execution were done by the designer; my role was idea, information architecture and content review.

1. 01Company introduction
2. 02Technical product introduction
3. 03English company introduction
4. 04Business-specific catalog

My role

Catalog concept, content direction & quality control

Conceptualized and directed high-end property catalogs and marketing collateral, shaping the information hierarchy, brand voice and content brief while coordinating production with the design team.