Before
No SEO work
Now · last 3 months
3.19K search clicks
Illustrative rising line from no SEO work to today's results; it is not a historical plot of clicks. Starting click data is unavailable.
Shiva Safari — Digital Marketing Manager · SEO & Growth
100+
B2B leads / month
Staco · website ecosystem
97.7%
Non-follower views · 60 days
Staco · Instagram
5,500+
Monthly organic clicks
Veer & Sant · project snapshot
Digital Marketing Manager with 5+ years of leadership and hands-on experience across 50+ B2B, B2C, e-commerce and service projects—covering growth strategy, SEO and AI-search optimization, performance marketing, WordPress and WooCommerce web design, UI/UX, content, social media, analytics, team leadership and AI-assisted tool building.
How I work now
AI-assisted tool building
I turn real business questions into practical web tools with AI-assisted research, prototyping and implementation—including an MTO calculator for item weight and transport capacity.
Professional AI workflow
I use AI professionally across research, content systems, rapid prototyping, interface concepts, automation and iteration—while keeping strategy, verification and final judgment in human hands.
Identity albums / selected work
Browse the albums, starting with Staco, Gilga and Sabami. Open any cover to explore the complete brand book.
Salem Tejarat Asia / Staco
Two clear progress stories from a traditional B2B business. The growth line comes to life when you reach it.
Per month · from the website ecosystem
Before
No SEO work
Now · last 3 months
3.19K search clicks
Illustrative rising line from no SEO work to today's results; it is not a historical plot of clicks. Starting click data is unavailable.
1,000
qualified channel members
53
price inquiries
SEO figures are a current three-month snapshot; the line shows a change in the work, not a measured historical growth curve. Channel windows and sources differ.
The skill journey
Scroll through the real sequence—from shaping the brand to turning attention into measurable growth.
Give the business a recognizable point of view before it enters any channel.
A brand being born
Illustrative demo · sample figuresAn idea gains character.
Selected project
Real project
staco.coSalem Tejarat Asia / Staco
My role
Digital brand identity across channels
Brought a traditional B2B supplier into a consistent digital presence: aligned its voice across Instagram, LinkedIn, Facebook and Telegram, and directed catalog concepts and content for a coherent brand story.
Explore the live websiteReal project
veersant.comVeer & Sant Real Estate · Dubai
My role
Brand voice, consistency & creative direction
Defined the core brand voice and kept the corporate website, social profiles, personal brands, property catalogs and marketing collateral aligned—while adapting the message for international buyers and Persian-speaking investors.
Explore the live websiteReal project
Independent brand projects
My role
Brand identity · color system · typography
Designed the visual identity for both brands from the ground up—defining their color palettes, typography and visual rules, then carrying each system consistently into its digital interface.
Turn the new identity into a clear digital experience that makes action feel natural.
Wireframe to interface
Illustrative demo · sample figuresDesign with intent.
Clear structure. Effortless action.
ExploreSelected project
Real project
staco.coSalem Tejarat Asia / Staco
My role
Website design, multilingual infrastructure & buying tools
Designed and built Staco's website and buying tools, including staco.co and en.staco.co, and developed English, Russian, Arabic and Turkish experiences for regional markets. Also managed forestpeak.ae for Forest Peak, the separate Dubai export entity. Together, the three websites supported domestic and international audiences.
3
websites in the Staco ecosystem
100+
targeted B2B leads / month
5
B2B customers via the websites
4
additional languages
The customer total is attributed to the websites, not Telegram. It is separate from the monthly lead figure.
Real project
Veer & Sant Real Estate · Dubai
My role
UI execution, landing-page UX & lead capture
Executed the corporate site's UI and led UX audits across landing pages. Restructured CTA hierarchy, inquiry forms and conversion paths for organic and paid traffic, while building distinct websites for the agency's two principals.
3
websites managed in parallel
One corporate website and two personal-brand websites for the agency's principals.
Real project
levanwood.coLevan Wood
My role
Website UI design & implementation
Designed the website interface and implemented the live responsive experience, carrying the visual direction through page structure, components and final execution.
Explore the live websiteReal project
Independent brand projects
My role
Website UI design & implementation
Translated each brand system into a complete website interface and implemented the live experience, keeping color, type, components and interaction patterns coherent from identity to screen.
2
websites designed and implemented
Real project
kowlidesign.comFreelance website project
My role
Website UI design & implementation
Designed the website interface and carried the approved UI through to the live implementation, shaping a consistent responsive experience from layout and components to final execution.
Explore the live websiteReal project
Freelance design projects
My role
Website and UI design
Selected website and interface design work across e-commerce, services, payments and business platforms. These are listed as design projects; implementation details can be added project by project as the portfolio develops.
Build technical and content foundations for search engines and AI answer surfaces—aligning SEO with AEO, GEO, AIO and SXO.
Performance, measured
Illustrative demo · sample figures41
Page speed
38
Keyword rank
820+
Organic visits
Selected project
Real project
staco.coSalem Tejarat Asia / Staco
My role
SEO strategy & execution
Built the SEO program from scratch. The figures show its current three-month performance; there is no archived starting click count to support a numeric growth rate.
BeforeNo SEO program
AfterCurrent search performance
3.19K
Search clicks
76K
Impressions
4.2%
Average CTR
7
Average keyword position
One search strategy, five lenses. These describe how I approach content and experience; the Search Console figures above measure search traffic, not AI citations.
Real project
veersant.comVeer & Sant Real Estate · Dubai
My role
Three-site SEO strategy, execution & monitoring
Built technical, on-page and off-page SEO across the corporate website and two personal-brand websites. Used Search Console, Ahrefs and SEMrush to monitor visibility, technical health and high-converting pages; targeted title and meta rewrites lifted CTR from 4% to 6%.
5,500+
monthly organic clicks
4% → 6%
organic CTR
3
sites optimized in parallel
Reported monthly clicks and CTR change from the completed Veer & Sant collaboration; not live account data.
Real project
farjadtavan.comFreelance SEO project
My role
SEO strategy & execution
Worked on the website's SEO as a freelance engagement, covering search visibility and the on-site foundations needed for sustainable organic discovery.
Explore the live websiteReal project
levanwood.coLevan Wood
My role
SEO foundation · work in progress
Recently started the site's SEO program, beginning with technical foundations, search structure and priority-page optimization. Performance results will be added after enough data has been collected.
Explore the live websiteTranslate the strategy into useful stories that carry the right keywords without sounding written for an algorithm.
Writing with intent
Illustrative demo · sample figuresSelected project
Real project
staco.coSalem Tejarat Asia / Staco
My role
Website content, technical copy & catalog direction
Shaped company and product content across the website and technical catalogs, keeping technical information, brand voice and commercial messaging connected. Directed catalog concepts, information structure and content review alongside the designer.
Real project
levanwood.coLevan Wood
My role
Website content · work in progress
Working on Levan Wood's website content alongside its UI implementation and recently started SEO program, with a focus on aligning page content with the brand and the audience's needs.
Explore the live websiteReal project
Veer & Sant Real Estate · Dubai
My role
Corporate content + two personal-brand strategies
Built a corporate content track for international property buyers and separate authority-building tracks for James Sahota and Behniya Tavassoli. Managed content creators and designers through editorial calendars, quality control and delivery timelines.
Build, measure and optimize Google Ads and paid-social campaigns around lead quality and business outcomes.
Winning the right position
Illustrative demo · sample figures[HIGH-INTENT AD HEADLINE]
Intent-matched message connected to the landing page.
Selected project
Real project
t.meSalem Tejarat Asia / Staco
My role
Telegram Ads · channel growth & inquiries
Ran more than 20 Telegram ads with $60 total spend, selecting channels by product and audience. Across the campaigns, we attracted 1,000 qualified members and received 53 price inquiries.
20+
Ads
$60
Total spend
1,000
Qualified members
53
Price inquiries
Totals across all campaigns, supplied by the project owner.
Real project
veersant.comVeer & Sant Real Estate · Dubai
My role
Paid acquisition, lead-quality review & budget management
Led Google and Meta advertising for property and service promotion, monitoring channel performance and lead quality. Over a six-month campaign period, Google Ads generated 80–100 qualified leads with AED 20,000 in spend; Meta Ads generated 60–90 qualified leads with AED 10,000 in spend.
AED 20,000
Google Ads spend · 6 months
80–100
Google qualified leads · 6 months
AED 10,000
Meta Ads spend · 6 months
60–90
Meta qualified leads · 6 months
All paid-media figures are totals across a six-month period during the completed collaboration, not monthly figures. Qualified leads are not sales.
Use timely, personal messages to bring customers back without adding noise.
Right message, right moment
Illustrative demo · sample figures[BRAND] · NOW
Delivered ✓
18%
Open rate
2%
Click rate
Selected project
Real project
staco.coSalem Tejarat Asia / Staco
My role
Campaign planning, messaging & sales coordination
Planned and launched targeted SMS campaigns with the sales team for trade-fair announcements, product launches and seasonal promotions, aligning message timing and audience intent with commercial priorities.
1.61%
call rate
22.64%
call-to-sale conversion
Shape the purpose, story and technical content of each catalog, then guide production with the designer.
Selected project
Real project
Salem Tejarat Asia / Staco
My role
Catalog concepts & content oversight
Proposed the concepts and supervised the content for four catalogs. Graphic layout and execution were done by the designer; my role was idea, information architecture and content review.
4
Catalog concepts + content oversight
Real project
veersant.comVeer & Sant Real Estate · Dubai
My role
Catalog concept, content direction & quality control
Conceptualized and directed high-end property catalogs and marketing collateral, shaping the information hierarchy, brand voice and content brief while coordinating production with the design team.
Explore the live websiteSkills + tools
Strategy with enough craft to bring the idea to life—and enough rigor to know whether it worked.
Positioning · Visual systems · Guidelines · Art direction
UX flows · Decision tools · Landing pages · Responsive interfaces
SEO · AEO · GEO · AIO · SXO · Search Console
Message systems · Copy direction · Editorial planning
Instagram · LinkedIn · Facebook · Telegram · Publishing
Google Ads · Meta Ads · Testing · Attribution
Lifecycle flows · Segmentation · Retention campaigns
Concept · Information structure · Content and production review
Behind the scenes
My experience spans market research, freelance consulting and digital marketing leadership—combining team management with hands-on work across SEO, web, content and performance marketing.
Oct 2024 — Present
Tehran, Iran
Current role
Salem Tejarat Asia / Staco
Led the shift from a traditional offline trading business to a connected digital ecosystem: brand positioning, staco.co, en.staco.co and forestpeak.ae, SEO, lead generation, social channels, SMS and technical catalog direction.
2024 — Sep 2026
Dubai, UAE · Remote
Remote collaboration · completed
Veer & Sant Real Estate
Led digital marketing across a luxury real-estate ecosystem, covering organic growth, lead generation, performance media, UI/UX, content operations and brand consistency across the corporate company and two principal-led personal brands.
5,500+
monthly organic clicks · grown from scratch
4% → 6%
organic CTR after title and meta optimization
3
websites monitored and optimized in parallel
Veer & Sant
Corporate real-estate platform
SEO · UI/UX · Google Ads · Meta Ads
James Sahota
Principal personal brand
Website · SEO · authority content
Behniya Tavassoli
Principal personal brand
Website · SEO · Persian market
Results from the completed collaboration, which ended in September 2026. Paid-media results in the project case cover a six-month period, not monthly totals.
Apr 2021 — Present
Tehran, Iran
Independent · project-based
E-commerce · services · B2B
Built SEO strategies, conversion-focused landing pages, WordPress and WooCommerce websites, and integrated social programs while managing multiple client accounts in parallel and reducing dependence on paid acquisition.
50+
projects delivered
Farjad Tavan
SEO project
SEO strategy & execution
Kowli Design
Website project
UI design & implementation
Selected independent engagements. Explore each project for its scope, my role and available results.
Oct 2021 — Jul 2023
Tehran, Iran
Damavand Sefid Parsian
Conducted competitor analysis, market research and search-driven investigations, and helped shape product positioning and market-entry decisions for new launches.
Education
Kharazmi University of Tehran
2018 — 2021
Social Media
Make the brand feel alive through platform-native formats, conversation, and a consistent publishing rhythm.
A feed coming alive
Illustrative demo · sample figuresSelected project
Real project
instagram.comSalem Tejarat Asia / Staco
Staco · Social channels
My role
Social content & channel presence
Coordinated brand presence across Instagram, LinkedIn and Facebook. On Instagram I published eight weekly reels in two months; Insights recorded 189,240 views across all content formats in 60 days, 97.7% from non-followers.
189,240
Instagram views · all content
+1,358
Instagram net followers
97.7%
Instagram non-follower views
Real project
instagram.comGilga Studio
Gilga Studio · Social media
My role
Social media & brand presence
Social-media work for Gilga Studio, connecting the brand's visual identity with its Instagram presence. The supplied 90-day Instagram Insights report records 318,495 views, 3,978 net followers and 140,892 viewers; 86.9% of views came from non-followers.
318,495
Views · 90 days
+3,978
Net follower growth
140,892
Viewers
86.9%
Non-follower views
90 days · July 28–October 25 · Instagram Insights. Views and viewers are separate metrics; follower growth is net.
Real project
veersant.comVeer & Sant Real Estate · Dubai
Veer & Sant · Corporate + personal social presence
My role
Social strategy & brand-voice consistency
Provided Instagram and LinkedIn consultancy for the corporate brand and both principals, aligning platform voice, content direction and publishing decisions with authority building and lead-generation goals.
Real project
eliaccessory.comEli Accessory
Eli Accessory · Social media consultancy
My role
Social direction & brand consistency
Advised the brand on social-media direction so its content, visual presentation and channel decisions stayed consistent with the identity created for the website.
Explore the live website